Search Engine Optimization (SEO) is effective in improving the digital presence of your business website. You are able to draw more local traffic and increase the chances of earning more revenues by implementing pertinent SEO methods. But there are specific technical points that you need to consider for applying SEO in your web content.
Useful content of 500 words
Suppose you run a parallel blog on your website. How long each piece should be? Standard SEO blog guidelines say that you content should be 500 words (at least) with relevant information. It should be useful in the sense that your target audience must get engaged with your platform services or products through the content. The blog must render fresh insights and increase the knowledge base of the potential customers. Premier search engine such as Google loves fresh content and digs it with its advanced algorithms, spreading its reach to more people.
3 images in your blog
Piquing the interest of your audience visually is crucial if you want to make your blog viral. SEO guidelines tell that it is important to incorporate 3 to-the-point images in your blog content to help it become more popular across web platforms. A recent market research study reveals than 97% of your audience will bounce off from your website if you don’t use content interspersed with relevant images. This affects your business in long-term.
The images that you use should have an ALT tag. The ALT tag is basically an alternate link for the image in case the image does not load on the mother site or provides an alternate text linked to the image.
The characteristics of the image should be:
- Relevant to the blog content
- Clear and sharp figures and labels (if applicable)
- Rich color aesthetics
Using keyword in HEADER tag
Undoubtedly, using a primary keyword in the HEADER tag of your blog content is extremely important to make the matter more searchable. You need to choose an appropriate keyword from a pool of keywords and key terms.
Using META tags
In order to make your SEO implementation more robust, it is crucial to use META tags for the content you upload. A META tag simply provides concise information about the particular webpage. Usually, it is in the particular HTML framework of the page document. Web crawlers and algorithms of various search engines are able to locate and read META tags, improving the digital presence of the content.
Effective keyword density
Whether you are writing a blog for a client or for your own business, you are not going to achieve the desired results without using good keyword density effectively. It means you have to use a percentage of keywords (generally varies between 2% to 5%) in the overall blog content, evenly spread. It is wise to have a list of keywords ready for a quick reference and implementation.
Follow these guidelines
Follow the above mentioned guidelines to create a truly helpful blog that will benefit your cause in digital space.
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