If you are a local business-owner, then the margin for error is very small. You do not usually sit on an endless pot of money. Resources are limited and managing time can be a real challenge. In most of the cases, there is no financial or management back-up when you falter.
making rash decisions can harm your business growth. You must have the requisite knowledge and expertise to avoid them. Being technically prepared is rewarding when you are targeting customers in the local market. Understanding the mistakes and quickly rectifying these is a smart move as a business-owner. Carry on reading to know about 5 avoidable mistakes that many local businesses commit while marketing.
Mistake 1: Not having a Fully optimised website
It is a gross mistake to not have a professional website for your business.Its crazy but even now many business owners think that wooing local customers doesn’t require a website. But according to statistics, nearly 97% of various consumers do an online search for different products and/or services. A majority of these searches are essentially local. A website targeting local customers would instantly grab their attention. It would also be more convenient for them to approach you to meet specific requirements. Having a business website is a wonderful way to connect to your local customers. and remember mobile friendly sites are a must in this day and age.
Mistake 2: Not tracking results
Bypassing the need for tracking results is more common with more developed local businesses. It is always crucial to analyze customer behavior with facts and figures. The step helps you to fine-tune marketing policies and provides insights to re-engineer your services. If you are not serious about tracking results, then you are not really in a position to know what actually works in favor of your business. Not tracking KPIs such as conversion rates, foot traffic, change in sales under a product category etc is a huge mistake. Learn to track various results to accelerate your business growth.
Mistake 3: Having a website but no SEO content
Not implementing SEO on website content is yet another gross mistake a local business owner often commits. Having a website is nice but it is not enough. You need to search for the right keywords relevant to the products and services you sell and incorporate them in a calculated density on your various web pages. It will definitely give you a higher rank in local search results.
Mistake 4: Not doing a competitor analysis
A competitor analysis would give you clearer ideas about which methods actually work to drive local businesses forward. Don’t avoid studying the marketing strategies of your competitors in your business area. You will be sure about more effective ways to attract local customers to buy your products and services.
Mistake 5: Absence of a clear marketing plan
You are not prepared with a robust marketing plan for the local business. This mistake can seriously affect its prospects. You must design a plan that would include a wide spectrum of marketing strategies, appealing customers in the local market.
Prosper by addressing the mistakes
Address these mistakes professionally and prosper in your business with a result-oriented focus.
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